It Takes a Village: How Local Businesses Can Cheer on the Next Generation
At Lemonade Lane Kids Market, we believe it takes a whole community to lift up the next generation of creatives, makers and entrepreneurs. And that’s where local businesses come in. Whether you own a business or work for one, you have an incredible opportunity to help kids grow their confidence, creativity and courage while getting your own business some meaningful PR along the way.
That’s why we created The Lemon Grove Alliance—a circle of businesses rooting for our little lemons.
What is the Lemon Grove Alliance?
The Lemon Grove Alliance is a community of businesses committed to rooting for our little lemons.
Whether it’s planting seeds through monetary support by investing in the Seed Fund for kid business owners, or cultivating community spirit by sending a team of shoppers to Market Day, Alliance members are helping the next generation of creatives, makers and entrepreneurs thrive. Being part of the Lemon Grove Alliance means believing in the power of working together as a community to nurture confidence, spark innovation and celebrate fresh squeezed ideas.
There are three fun ways to get involved:
Sponsor an upcoming market – Help provide the goodies and magic that make Market Day unforgettable.
Contribute to the Seed Fund – Give budding business owners the boost they need with starter funds for their booths.
Send a “Citrus Squad” – A team from your business that comes out to shop, cheer and celebrate kid vendors.
Being part of the Lemon Grove Alliance means making a commitment to show kids that their community believes in them. You’re not just investing in a market—you’re investing in the next generation of leaders.
Why Does It Matter?
When kids set up their booth at Lemonade Lane, they’re doing more than selling—they’re practicing public speaking, learning customer service and flexing their leadership skills. Every conversation, every sale, every “great job!” builds confidence that can last beyond the market day.
And when businesses show up? Kids see firsthand that their ideas are worth investing in. That ripple effect is powerful—it tells the next generation: your creativity matters, your voice matters, your community has your back.
What’s In It For Businesses?
Let’s be real—supporting kids is amazing on its own. But joining the Lemon Grove Alliance is also smart for your business:
Marketing & PR – Sponsorships, Seed Fund contributions or sending a Citrus Squad can all be counted as marketing expenses (we are not giving you financial advise here so be sure to check with your accounting team). Your business gets showcased as part of something pretty cool, with fun photos to share.
CSR & Volunteerism – This is community investment at its best, whether you call it corporate social responsibility, employee engagement or good old-fashioned giving back.
Team Building – Send a crew to shop together. It’s a morale boost, a community outing and a feel-good way to connect with local families. (Pro tip: make it a family day at the market—your employees will love it.)
Networking – You’ll get face time with other community members while setting an example of what it means to “pass it on.”
It’s a small investment with a big impact.
Ready to Root for the Next Generation?
We’re looking for the next members of the Lemon Grove Alliance. If you’re a business owner—or work for a business—that values creativity, community and the future, this is your invitation.
Oh, and you have to be up for a little fun along the way, because what’s learning to market your business without a little joy sprinkled in?
So who’s ready to plant some seeds, cheer on our little lemons and invest in the next generation of makers and doers?
Contact us to get more information about becoming part of the Lemon Grove Alliance today — because it truly does take a village.
